Real Numbers. No Fluff.
We're a young agency, but every number here is real. Here's what we've learned so far.
What's actually happening.
These numbers are pulled straight from our HQ dashboard. They update as we work. No vanity metrics, no rounding up.
We'd rather show you honest zeroes than invented numbers. As campaigns go live, this section fills in automatically.
Lessons From Every Call
We've spoken to founders across bike shops, fashion brands, and homeware businesses. Every conversation teaches us something new about what's actually holding UK e-commerce brands back. Here are the most common issues we keep finding:
No retargeting for cart abandoners
Most brands we speak to are running top-of-funnel ads but never follow up the people who added to cart and left. It's the single biggest leak we see.
Ads linking to the homepage, not the product
Sending ad traffic to a generic homepage instead of the specific product page kills conversion. We see this in nearly every account we look at.
No follow-up email after a discount code is claimed
Founders collect email addresses for a discount code, then never send a follow-up. That's a warm list sitting there doing nothing.
Reviews and social proof not used in ad creative
Brands have five-star reviews and real customer photos but their ad creative shows none of it. Social proof in creative is one of the easiest wins going.
Built by Someone Who Actually Does the Work
Hi, I'm Innes. I built Brightwave to bring the same level of care and attention to UK e-commerce brands that I'd want for my own business. Every account I work on, I treat like it's mine.
Founder, Brightwave
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